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Strategy

How to effectively launch your brand and create traction It boils down to one simple thing. A comprehensive END-TO-END Customer Engagement Plan. You need to detail a tactical marketing plan to reach, engage, and convince your audiences to drive lead generation. I work to uncover the motivations, behaviors, and needs…

Coaching & Workshops

It takes someone with a vision of the possibilities to attain new levels of experience. Someone with the courage to live their dreams. Are you that person? Michael Hoard delivered custom-tailored custom-tailored and focused coaching and workshops targeting the end-to-end customer journey to help you scale and maximize your Marketing…

Delivery & Design

How does design and delivery of digital content affect your overall marketing strategy? From Content to Delivery Method First let’s define these for you. Content is simply what you put out for people to see. These include the writing and pictures and the video and anything else physically seen. Delivery…

What I'm All About

About Me

I bring over 17 years of experience helping smaller companies level the playing field against competitors with much larger marketing budgets.

My process provides an advantage in reach, targeting and self-qualifying prospects to companies with a smaller but better focused marketing strategy.

By aligning digital marketing more closely to sales and customer success with creative design thinking, better technology integration, and cross-functional process improvements, I help you connect your customers with a great end-to-end experience.

My clients have consistently benefited from 25%+ Quarter-Over-Quarter improvements in customer acquisition, retention, and revenue.

From a Deep-Dive Discovery Call to the Final Implementation and Launch, I work as an extension of your marketing team.

About Me

What You Get …

Strategic

No matter the situation presented, always create and drive alternative ways to proceed.

Maximizer

Strengths serve as a means to stimulate personal and group excellence.

This is always my focus.

Learner

If you are not improving, you are losing.

I am a continuous learner and teach methods for continuous improvement.

Achiever

Never stop.

Dedication, stamina and hard work could me my middle names.

Individual

I focus on the uniqueness of the indivudal.

Every person brings something to the table that adds value to the effort.

Working With Me

FAQs

Who do I work with?

Small to medium sized businesses who are growing quickly (or have explosive potential for growth). Or larger companies that have remained agile and not overly corporate. Need to have a flexible mindset and be open and excited for change.

What are my fees?

My typical compensation is a monthly retainer plus a negotiated performance package which vests over time.

What do you get?

Simply – a piece of me. This is NOT a consulting relationship. What I’m best at (and most interested in), are fully committed business partnerships. I’ll be deeply invested in your business and act as key catalyst to achieving your long-term goals.

How much time do you get?

I never maintain more than five relationships of this nature.

The goal of this type of relationship is you feel  like you have a full-time CMO but you get that for a fraction of the risk you’d need to take on if you hired someone full-time. 

What is my role?

Typically very flexible.  Depending on what infrastructure your business needs and already has in place (that is truly serving the long-term goals of the business).

My main focus is usually strategy and management of execution around marketing initiatives. But, I’ve helped companies successfully execute projects  in related areas from website development to international expansion. 

How do we get started?

Our relationship begins with a no obligation one-on-one discovery call (see Request Assessment on this page). If, after that call we both feel we’d like to investigate the relationship further, then I’ll do a round of research (on my dime).

What I have to offer is very specific and is not for everybody or every situation. But, when the fit is right and incentives are properly aligned the results can be electric.

What My Clients Say …

Mike was instrumental in helping our company begin to develop a brand and digital marketing strategy.

Not only does he bring significant experience but he can execute on several facets which are important skills and competencies that is often challenging to acquire as a start up.

I highly recommend giving Mike a call for any immediate needs in driving strategic and scalable growth.

— Tom Angelone, Founder & CEO

See How We Put It All Together

We Partner With Some Of The Best

My Partners