Fractional GTM Operator · B2B SaaS & PE-Backed Companies
I install the GTM operating system that founder-led and PE-backed companies need – forecasting, pipeline governance, and board-ready metrics – then I leave without creating dependency.
Days
Typical Engagement
Years
GTM Operating Experience
Days
To Board-Ready Metrics
The Problem
These are the conversations happening in your board meetings right now.
Pipeline lives in someone’s head, not your CRM. Every board meeting is a best guess dressed up as a number.
No stage criteria. No handoff SLAs. No one knows where deals go to die – so they keep dying.
Demand and sales are disconnected. No shared metrics, no lifecycle visibility, no accountability.
The GTM only works when the right person is in every deal. That ceiling is real and it’s close.
What I Deliver
Three interconnected systems installed and running before I leave.
01
Stage criteria, qualification guardrails, forecast cadence, and board-ready reporting – operational within 30–60 days.
02
Connected reporting across sales, marketing, and RevOps. You see where pipeline comes from, where it stalls, and why.
03
Roles, handoffs, SLAs, OKRs, and a weekly rhythm your team can run without me – by design, from day one.
Proof
Rebuilt the end-to-end lifecycle across CRM, campaign management, and handoff SLAs. Installed RevOps governance and OKR cadence across sales and marketing.
4x opportunity growth in 4 months
CPL reduced 65%
Rebuilt the end-to-end lifecycle across CRM, campaign management, and handoff SLAs. Installed RevOps governance and OKR cadence across sales and marketing.
4x opportunity growth in 4 months
CPL reduced 65%
Procurement SaaS
Repositioned GTM narrative, rebuilt qualification, implemented HubSpot and Gong governance with handoff SLAs and a weekly operating rhythm.
43% demand increase in 6 months
91% SLA compliance
Procurement SaaS
Repositioned GTM narrative, rebuilt qualification, implemented HubSpot and Gong governance with handoff SLAs and a weekly operating rhythm.
43% demand increase in 6 months
91% SLA compliance
Service Business
Built the company’s first structured pipeline engine including ICP definition, ABM program, AE team, and forecasting discipline from scratch.
$75M pipeline in 12 months
60% revenue growth
Service Business
Built the company’s first structured pipeline engine including ICP definition, ABM program, AE team, and forecasting discipline from scratch.
$75M pipeline in 12 months
60% revenue growth
Who This Is For
I work best at a specific inflection point.
How It Works
Every engagement is scoped to leave the operating model fully in place on exit.
Week 1 – 2
Audit pipeline, forecasting, handoffs, and reporting to identify the biggest structural gaps.
Week 3 – 6
Build stage criteria, cadence, SLAs, and connected reporting. Board-ready metrics go live.
Week 7 – 10
Run the system with your team. Coach to the process. Tighten what breaks under real load.
Week 10 – 12+
Transfer ownership. Document everything. No retainer. The model runs without me – by design.
Week 1 – 2
Audit pipeline, forecasting, handoffs, and reporting to identify the biggest structural gaps.
Week 3 – 6
Build stage criteria, cadence, SLAs, and connected reporting. Board-ready metrics go live.
Week 7 – 10
Run the system with your team. Coach to the process. Tighten what breaks under real load.
Week 10 – 12+
Transfer ownership. Document everything. No retainer. The model runs without me – by design.
Get Started
30-minute call. No pitch. I’ll tell you honestly whether this is the right fit and what the engagement would look like.