How does design and delivery of digital content affect your overall marketing strategy?
From Content to Delivery Method
First let’s define these for you. Content is simply what you put out for people to see. These include the writing and pictures and the video and anything else physically seen.
Delivery method is how you are going to get others to see what you have to offer.
This can include:
- SEO-Search Engine Optimization
- PPC- Pay-Per-Click
- Email Marketing
- Facebook Advertising
- Social Media posting / profiles / interaction
- Mobile Apps
- Traditional Non-Digital Marketing methods
As the person with the task of developing the best process, it is very important that you understand “Content is King.”
Your content must be great, consistent, and everywhere.
From Cost to ROI
How much is this going to cost me? I get that question early in most of my conversations with prospects.
The answer, however, is not that simple.
Cost is relative to ROI. But it is also relative to your budget. Digital Marketing is not cheap when you just look at it by itself. $3000 to $5000 a month and up is what a good program cost. But, if that program brings in $20,000 a month in profit, then it is cheap? If it brings in $50,000 a month then it is very cheap
There are many ways in Digital Marketing to measure, modify and change so you can excel quickly.
I work with your to ensure you get the maximum return on investment. But … there is still risk.
Thing is … the risk of not doing it, could be much higher.
So, if you are going to do Digital Marketing effectively, then budget $3000-$5000 a month and move forward.
Digital Marketing requires an all-in approach.
If you are not spending money on marketing today – then you probably will not spend money on Digital Marketing tomorrow. Marketing helps you generate leads and helps your sales process.
I’ll never try to convince you to spend money on marketing.
I simply guide you and make recommendations for you to move your marketing dollars to where they will work most effectively. Moving from non-digital to digital or making improvements to your existing digital marketing assets and campaigns. And I can not only help with the design aspects, but the actual delivery and execution of the entire campaigns. I have an extensive network of on-shore and off-shore designers, content writers, developers and marketing engineers that can augment your team or delivery on a specific initiative or project.
This can give you much higher Digital Marketing results.
And these results can be quantitatively measured, strategy adjusted and re-implemented very quickly. Saving you even more on time and resources.